Recent Developments
October 6, 2009
So tomorrow, things will change for me.
I start doing contract work for the illustrious Branding Strategy firm, Heasley & Partners. I will be doing social media work, as my work with promoting Phoenix Design Week, and my past with AIGA helped get me this position with them.
“But it’s not a design job! You wanted a design job!”. True, I do and still want a design job, and seeing that this is contract, I will still be looking. But this provides 2 things.
and
Over the past few months, I have truly seen what social media can do. Twitter is faster than the news, everyone and my mother is connected on Facebook, Myspace has morphed from a pedo-playground into a free hosting service for music, Youtube, Vimeo & Hulu all provide entertainment/news/opinions.
And to me, a brand can reach out and “touch” their audience.
Right now, I have a feeling that some people are going to call me a hypocrite, because I vehemently defend print media. As Sagmeister says, “print is like the electric guitar”, in the sense that despite the fact that we have keyboards & synths, there is still interest in using an obviously limited instrument, and what can be done with the guitar has only gotten more amazing as time goes on.
So there, not a hypocrite.
I believe this gives me the opportunity to create unexpected promotions, and keep them on the right track with current ones.
It’s been a rough road, so this looks promising.
As for other developments, this week, I will do a case study on myself, and my current re-branding strategy. I believe that the old identity that I have used for 4 years has finally ran it’s course, and I have re-worked a new identity. I just need to prepare some collateral for it, and of course, finish the new website.
And of course, I will write about my first day.
On Not Having Agency Experience
September 19, 2009
So, my previous post, regarding what I’ve been doing the past 2 months, mentioned that I would talk about the difficulties that I have been facing so far while being unemployed, including not being contacted by potential employers, even for a “thank you, but…” letter, the term “Agency Experience”, and others.
Today, I will talk about the subject of “Agency Experience”, which is an excuse that I have recieved several times over the past 2 months while looking for work.