Recent Developments

So tomorrow, things will change for me.

I start doing contract work for the illustrious Branding Strategy firm, Heasley & Partners. I will be doing social media work, as my work with promoting Phoenix Design Week, and my past with AIGA helped get me this position with them.

“But it’s not a design job! You wanted a design job!”. True, I do and still want a design job, and seeing that this is contract, I will still be looking. But this provides 2 things.

1: It’s work.

and

2: It’s something different and therefore, very interesting.

Over the past few months, I have truly seen what social media can do. Twitter is faster than the news, everyone and my mother is connected on Facebook, Myspace has morphed from a pedo-playground into a free hosting service for music, Youtube, Vimeo & Hulu all provide entertainment/news/opinions.
And to me, a brand can reach out and “touch” their audience.

Right now, I have a feeling that some people are going to call me a hypocrite, because I vehemently defend print media. As Sagmeister says, “print is like the electric guitar”, in the sense that despite the fact that we have keyboards & synths, there is still interest in using an obviously limited instrument, and what can be done with the guitar has only gotten more amazing as time goes on.

So there, not a hypocrite.

I believe this gives me the opportunity to create unexpected promotions, and keep them on the right track with current ones.

It’s been a rough road, so this looks promising.

As for other developments, this week, I will do a case study on myself, and my current re-branding strategy. I believe that the old identity that I have used for 4 years has finally ran it’s course, and I have re-worked a new identity. I just need to prepare some collateral for it, and of course, finish the new website.

And of course, I will write about my first day.